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Behind the can

Six layers.
Nothing we would not drink ourselves.

An ORRA can taken apart into six layers: lid, printed label, aluminium can, inner lining, the drink and the base.
  1. 01

    The label

    Paper, printed with water-based inks. It peels off in one piece, so the metal goes to recycling clean.

  2. 02

    The lid

    Aluminium end and stay-on tab. It stays attached, so it gets recycled with the can.

  3. 03

    The can

    330 ml, slim and tall. Aluminium can be recycled again and again.

  4. 04

    The lining

    A thin food-safe coating keeps the flavour clean and the metal out of the drink.

  5. 05

    The drink

    Cold-pressed juice, sparkling water, a little fruit sugar. That is all.

  6. 06

    The base

    A domed base takes the pressure of the bubbles, so the can stays thin.

Where it comes from

Fruit from small growers we visit every season. Pressed cold, within hours, so it still tastes like fruit.

  1. 01

    Press

    Fruit from small growers we visit every season, pressed cold within hours.

  2. 02

    Blend

    Juice, botanicals and filtered water, mixed in small batches and tasted every time.

  3. 03

    Sparkle

    Gently carbonated at low temperature for finer, softer bubbles.

  4. 04

    Can

    Sealed straight away, so nothing is added to keep it fresh.

Aluminium can be recycled again and again.

See the flavours →

Paper Plane concept study — fictional brand